This Active Life
Team: 3 people
Tools: Figma, Miro, Qualtrics, Google Docs, Air Table, Descript
Duration: 6 weeks
This Active Life is an app developed by Red Lizard Studios that helps users find exercise accountability partners to improve users' health and help develop a community.
Our client had developed a beta version of their app and was looking to gain in-depth research of their users and understand how they experienced their current app.
Process
Discover
Synthesize
Present Findings
Stakeholder Interview
Align with stakeholder on
Current and potential users
Scope and idea of success
Personas
Based on our interview we learned our client:
Was focused on establishing a returning user base
Needed feedback on usability and relevance of the product
Needed to conducting formal research on users
Was open to various ideas and did not have constraints.
Assumption Mapping
We worked alongside the stakeholder to develop a diagram based off of our assumptions for our research to align our understanding of what goals and ideas should be prioritized.
Competitive Research
To get a better idea of how This Active Life would fit into the market, we looked at 3 competitors.
PROS
-
Find partners with similar goals and interests
-
Add friends
-
Chat feature
-
Tracks workouts and has reminders
​
CONS
-
No filter by location or skill level
-
No search bar
-
No customizable profile
-
No skill level feature
Matches based on the user’s profile setting: favorite activities, distance from the users, and preferred gender. Users can message the potential accountability partners before meeting them
PROS
-
Adjust distance and gender preferences
-
Send a message before meeting them in real life
CONS
-
Can not adjust activity level
-
Does not show the potential accountability partner skill level for each partner
Participate in virtual group challenge, with monetary rewards and penalties for each challenge
Users have to post a video performing the challenge each day
PROS
-
Private and public setting
-
Good at keeping one accountable
-
Chat feature
CONS
-
Can cheat the check in
-
Don’t meet with people in real life
Survey
We conducted an online 27-question survey covering topics from physical activities and accountability. This survey aimed to understand people’s preferences, barriers and motivations to work out.
74 Participants
60%
Did not consistently exercise in groups
59%
Felt motivated to work out more often in a group setting
60%
Felt that working out with others is challenging due to schedule conflicts
40%
Would use an app to find people with similar workout preferences
Usability Testing
We conducted 8 moderated remote usability tests to identify the main issues with the app and synthesized categories users shared.
​
We covered scenarios that included onboarding/registration, searching for an event, planning an exercise activity, locating activities, building at team, viewing a created team, and checking the calendar.
87%
Wanted to know what to expect when attending an event
75%
Wanted confirmation screens when completing a specific task
62%
Wanted specific options when selecting their favorite activities
62%
Felt confused by the messaging option on the sign up page
User Interviews
After each usability test, we conducted a 10-minute interview with participants to understand how apps similar to “This Active Life” could impact their lives and what barriers and motivations would encourage them to exercise more often.
75%
Struggled finding new connections when moving to a new city
75%
Want to work-out with people that have similar interests and goals
62%
Wanted a messaging feature integrate in the app in order to stay connected with other users
62%
Motivated to complete activate goals if they can set daily reminders
Recommendations
Alerts
Let users know that an event has been added to their calendar
Language Preference
Allow users to customize their language preferences to match up with non-english speaking users
Confirmation
Notify users when they have successfully created an event
Customization
Include filtering or matching features for goals, hopes for exercising, skill level, age, etc.
Next Steps
User Interviews
Conduct more thorough user interview
Design Solutions
Implement recommended solutions and evaluate them with additional usability testing
Beta Testing and Diary Studies
Research how users interact with app on a daily basis and it's impact on their lifestyles